SIMMS SALE FALLOUT

There was plenty of social media commentary on the sale of Simms to Vista Outdoors, and most of it wasn’t complimentary, expressing fears for the future of the industry leader’s direction.

But not all the speculation is doom and gloom with Angling Trade Magazine offering its “5 Things We Think Will Happen”.

we think the deal only works for Vista if Simms is still Simms.  Vista is moving some operations to Bozeman, not the other way around.  Vista doesn’t have an existing strong brand presence in the fishing space—not strong like Simms.  The companies say that the staff will stay the same, and with the talent at Simms, they’d be nuts to change much.