Umpqua Tongass Campaign

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45 years ago Umpqua opened its doors with the mission of providing anglers the
world’s highest quality flies and fishing products. But instead of throwing parties
and eating cake, we’ve decided to give something back to the resources that enable
us to pursue fishing both in the workplace and on the water. We continue our legacy
of giving back by launching a major initiative to raise $45,000 which will be used for
the conservation and restoration of “America’s Salmon Forest” — the Tongass National
Forest in Southeast Alaska — home of one of the world’s largest wild Pacific Salmon
and Trout populations…
At nearly 17 million acres, the Tongass National Forest in Southeast Alaska is our
country’s largest and most unique national forest. This magnificent landscape of
western hemlock, Sitka spruce, western red cedar and yellow cedar trees is part of the
world’s largest remaining intact temperate rain forest – and hosts some of the rarest
ecosystems on the planet. The Tongass comprises thousands of mist-covered islands,
deep fjords, tidewater glaciers and soggy muskegs that provide ideal habitat for a vast
array of wild plant and animal species, including healthy salmon and trout populations.
According to the U.S. Forest Service, the Tongass includes roughly 17,000 miles of
clean, undammed creeks, rivers and lakes that provide optimal spawning and rearing
conditions for the region’s copious wild Pacific salmon and trout. Each year, abundant
wild salmon runs return from the ocean to Tongass streams to spawn and die. In this
process, these fish bring nutrients from the productive North Pacific Ocean to the
much less nutrient-rich land. Because Tongass ecosystems are sustained by the annual
salmon returns, the Tongass is literally a “salmon forest.” The waters of the Tongass
host all five species of North American Pacific salmon (Chinook, Coho, Pink, Sockeye
and Chum), Steelhead, Rainbow Trout, and both resident and sea-run populations of
Cutthroat Trout and Dolly Varden.
Throughout the rest of this year and all of 2017, we will be launching a variety of efforts
to generate the $45,000 we have committed to the intitiative. Among these efforts are:
dontaing proceeds from the sales of our Tongass line of waterproof packs and bags
as well as Tongass branded items, apparel and art; collaborative membership drive
incentives with fishing/recreational organizations; celebrity auctions and; silciting
direct contributions from the public.
In collaboration with Trout Unlimited and the American Salmon Forest Coalition, we
are allocating $35,000 that will be used to improve spawning and rearing habitat in the
Tongass National forest. Through various grants and fund matching programs, we are
hoping that this amount may double or even triple resulting in a substantial amount of
money that will be used to fund one or more specific conservation and/or restoration
projects within the Tongass National Forest.
Working with the Sportsman’s Alliance, we are allocating $10,000 of the funds to go
towards raising awareness and providing education about the Tongass National Forest
and its recreational activities. The funds will be used to create vehicles and content to
be used in a variety of awareness and educational initiatives.
The Umpqua Tongass Initiative is still in its initial stages, and we hope thaWorking with the Sportsman’s Alliance, we are allocating $10,000 of the funds to go
towards raising awareness and providing education about the Tongass National Forest
and its recreational activities. The funds will be used to create vehicles and content to
be used in a variety of awareness and educational initiatives.
The Umpqua Tongass Initiative is still in its initial stages, and we hope that you find this initiative as exciting and rewarding as we do. Please contact us for more information o to join the intiative in some fashion. We welcome any kind contribution that will help us keep the Tongass alive and thriving for future generations.

Size: Approximately 17,000,000 Acres
Population: Approximately 70,000 People
Notable Fish Species: All five North American Pacific
Salmon, Raibow Trout, Cutthroat Trout, Dolly Varden,
Steelhead
Notable Animal Species: Brown and Black Bear,
Sitka Sheep, Bald Eagles, Moose, Mountain Goats,
Alexandria Wolves, squirrels, Martins
There are more brown bears in the Tongass than
there are in the entire Lower 48 states combined.
The Tongass is home to the highest nesting density
of bald eagles in the world, with some 7000 adult
eagles inhabiting the Tongass year-round and
another 5000+ non-breeding and juvenile eagles
migrating south to Washington and Oregon for
the winter.
Salmon and trout fishing contribute some $1 billion
to the regional economy annually and account for
more than 7,300 jobs directly or indirectly, and over
80 percent of Southeast Alaska rural residents rely on
subsistence hunting, fishing or gathering for dietary
and cultural purposes.
Southeast Alaska salmon and trout in 2007 provided
close to 11% of regional jobs and supported almost
a $1 billion industry that includes local commercial,
sport, hatchery and subsistence fisheries.
According to the U.S. Forest Service, the Tongass
includes roughly 17,000 miles of clean, undammed
creeks, rivers and lakes that provide optimal
spawning and rearing conditions for the region’s
copious wild Pacific salmon and trout.